Introduction

Crop production is an integral part of the overall food system. It includes planting and soil management, weed control, management of pests and diseases, food safety, season extension, and post-harvest management techniques. However, a grower’s success is not only dependent on the growing of crops, but also the understanding of their market. This requires the development of a business/marketing plan as well as the evaluation and feasibility of the proposed business and marketability of the product. The following publications are meant as guides for small to medium-scale, fresh-market growers in urban/peri-urban areas emphasizing organic and/or sustainable production practices.