Perez, Jan., Albie Miles, Martha Brown. 2015. Teaching Direct Marketing and Small Farm Viability: Resource for Instructors 2nd Edition. Center for Agroecology & Sustainable Food Systems, University of California, Santa Cruz. Accessed at: <http://casfs.ucsc.edu/about/publications/Teaching-Direct-Marketing/pdf%20downloads/TDM.pdf>
Published by the Center for Agroecology & Sustainable Food Systems (CASFS) at the University of California, Santa Cruz, this manual was specifically designed to assist farmer educators (university instructors, on-farm education programs) in “organic production, farm and business planning, direct marketing at a roadside farm stand, and Community Supported Agriculture (CSA) management through hands-on training”. It focuses on themes relating to learning how to access direct markets, new farmer education, and more specifically the economics of small-scale agriculture.