Value-added Marketing: An Introduction to New Generation Cooperatives

Kelley, M. Kathleen. 2005. Value-added Marketing: An Introduction to New Generation Cooperatives. The Pennsylvania State University. Accessed at: <http://extension.psu.edu/business/farm/marketing/new-trends-in-agricultural-marketing/NewGenerationCooperatives.pdf>

This fact sheet, in the 2005 series Value-added Marketing distributed by The Pennsylvania State University, goes through what it means to run a New Generation Cooperative (NGC). NGCs differ from traditional cooperatives as they deal with the processing of their goods, and not just the selling of commodities, in order to produce value-added products. This publication discusses questions regarding creation, profits, business plans and choosing products based on market demand.

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